Owning a business has gone beyond just trying to solve a problem as many modern businesses now strive on digital marketing tools to be able to not only communicate with their potential customers but also collaborate internally. In order to stay in business, entrepreneurs must start strong with maximizing the strength of some digital tools that are now available. Embracing digital tools now means you will get further opportunities for integration, growth and success down the journey.

Digital marketing tools are softwares and applications that help in planning, collaborating and implementing digital marketing strategy.

Here are a few digital marketing tools that small business owners can take p of to run their brands:


Lemlist is a unique email marketing tool as it is focused mainly on deliverability. It helps business owners to know what time is best to send your messages and how often, for the sake of more opens and clicks. Lemlist is awesome for optimizing your existing campaigns.

It is an application that guides how to warm-up your mail list rather than second-guessing your marketing pushes.Additional features include personalization tools to make your outreach emails sound less spammy and follow-up email sequences to encourage more replies from cold prospects.


It is important to become digitally visible in search that has to do with the brand you represent, hence the need for Ahrefs, an important tool that is useful in search engine optimization as it helps to brainstorm keyword ideas and opportunities to rank.

The platform’s site explorer allows you to check any URL’s top organic keywords, while estimating how much traffic a competitor receives for any given search term. You can also identify a site’s top-performing content and sources of backlinks.

Ahrefs is a great tool not only for competitive analysis but also for making sure that your existing content is up to snuff for search.


A great place to nurture leads and build business relationships is social media which is a strong digital marketing tool for gathering valuable data when it comes to what your customers want.

As a business outlet you would need to harness the potential of social media as a digital tool for your business and would need a tool that would organize your schedules and other content you put out.

Sprout social helps businesses to arrange and organize their content calender and assets in a single place as it will help to publish contents according to schedule across multiple social media platforms and all of this is done at a time when engagement will be high

4. Google Analytics

Every business uses analysis in order to be able to study and master certain trends of the market and monitor progress and one tool to achieve this is Google Analytics. To conduct website analysis and also determine who is coming to your website and from where with google analytics you can also determine what pages your audience are spending more time and also help to know what directions to improve on.. Not only this, but Google Analytics also helps you to set up goals in order to track conversions, and build an enhanced setup.


Hubspot is another useful digital marketing tool that literally becomes your business advocate as it focuses on content and delighting your customers such that they become glued to your brand and services. It is a suite that offers marketing tools that helps to keep all your content and data in one place, in addition hubspot can paired with sales software that can build customer relationship using different templates and tracking method to manage communication in the user-friendly CRM.


Pictures are powerful weapons that can attract lots of customers to your brand and you need great designs alongside all your marketing campaigns to clearly convey your message.

A simple tool you can use is Canva as it offers a variety of free templates that can help you create catchy digital images for your media campaigns.


As much as customers are important, collaboration with your team is much more important and as such you would have a workspace where everyone can work regardless of location.

Trello is a digital marketing tool that helps to manage projects and maintain the same page with your team. You can share blog posts on Trello before publishing as this would ofgive opportunity to others to cross check for errors and make proper corrections.

There are other great digital marketing tools that can be utilized but With the right set of digital tools at your disposal as a start up, you are sure to get your business presence established and get your brand recognized by the right kind of people.

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